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Thursday, May 22, 2008
Like a tall glass of...vodka?

Apparently these ads for Icelandic vodka, Reyka have been around for a while but I've only just found them and I think they're very cool. I always find that ads for alcohol can go three ways; there's the very dramatic ones (Guiness, Smirnoff), the slightly 'sluttish' ones where a woman wearing barely anything will make eyes at a narcassistic poseur in a nightclub (Barcardi), or the vaguely amusing ones which rely on sexism, stereotypes and typical blokeish behaviour (WKD, any English beer ad).
Reyka's ads feature a slightly sheepish girl with an excellent accent and cute clothes, in an animated world. Not much else to say except, they're different and I like them.

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